Is it just me?

If I were the guy who wrote the Nike slogan “Just Do It” I wouldn’t admit that my inspiration came from the last words of a murderer. But apparently it doesn’t bother Dan Wieden, the ad executive who freely admits that Gary Gilmore was his muse. Strapped to a chair against a wall of sandbags stacked to capture the bullets, Gilmore faced a curtain with five holes, from which five rifle barrels protruded, aimed directly at him. Before the prison doctor placed a black hood over his head, Gilmore was asked if he had any final words. Gilmore said, “Let’s do it.”

© Jill Rubalcaba 2014